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Hiring the right graphic designer for your business is so incredibly important. Design is the face of your brand that will help make an emotional connection with your audience, so you need to collaborate with a designer who can see your vision, connects with you & your brand, & can masterfully execute designs that drive clients to your business.
How to Hire the Right Graphic Designer
I hear this question a lot, and it's so important to get it right the first time! I've heard horror stories about people hiring a designer, & later regretting it because the designs didn't align with their brand or speak to their audience & the designer was unorganized & didn't communicate. I'm here to help you avoid the headache of wasting money & having to go back to the drawing board after a bad design experience!
What do graphic designers do?
A good graphic designer is a visual storyteller. They can take your story & bring it to life with visually pleasing concepts either in digital or print form. I'm trained in all areas of graphic design, but I specialize in brand identity & web design. It's my greatest passion to help you find your vision for your brand & breathe life into it through conceptual designs that engage your audience & give you the confidence you need to show up consistently, proud to show off your brand visuals. Some graphic designers specialize in illustration, packaging, or print collateral. It's important to know exactly what you need for your business to determine what kind of graphic designer you'll want to hire.
Why hire a graphic designer?
Many business owners try to wear all of the hats. As entrepreneurs, we may need to be CEOs, content writers, designers, social media experts, client ambassadors, etc & It can be exhausting! But let's face it, no one can do everything & do it all well.
Many business owners don't have time or the experience to design a web or sales page, design promotional materials, or create logos for their launch all while running their empire. Hiring a designer to take these daunting tasks off your list, so you can focus on your lane of genius is invaluable.
Here are some examples of some projects that a graphic designer can do for you:
Create a website that is the home of your business & sells while you sleep.
Design a landing page, sales page, or opt-in to drive clients to your business.
Create attractive lead magnets that your audience has to have.
Design slide decks for your upcoming masterclass or mastermind.
Create social media templates to promote your upcoming launch.
What you should ask yourself before working with a graphic designer:
What are my business goals & what do I need to achieve them?
Am I attracted to their work & their design aesthetic?
What are their values & do they align with my brand?
What are other people saying about them & their work?
Has their work gotten results?
Beyond design, something that I can't stress enough is that your designer needs to be a good communicator & have good time management skills. You could hire a rockstar designer, but if they don't know how to communicate & if the project timeline keeps getting pushed back, you're going to end up regretting your decision & hating your life!
The right designer also needs to be exceptionally creative & innovative. You don't want to look like everyone else, so you need a designer who can help you stand out from the crowd.
I hope this information is helpful! Which of these tips will you use when planning your next design project?
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